Adam Sandler and Jennifer Aniston meet brand identity

“Jennifer Aniston, in a Sheer Mini Dress, Calls Out Adam Sandler for Wearing Sweatshirt to Their Premiere” reads one of the top magazines in the US and I could not help but read the entire article. It turns out that after Jennifer’s exclamation that was a mixture of kidding dissaproval and astonishment, Adam Sandler argued he only wore a sweatshirt to the Mystery Murder 2 premiere because she told her so over a text. In response to his accusations, the well-known actress replied: “I said, ‘Please don't wear your sweatshirt,’” (Watch the full video here). How does this relate to effective communication? You are probably wondering and you have all the right. 

An important branch of creating a brand involves developing an identity. As stated in a blogpost from HubSpot, brand identity “is the aspect of branding that focuses on your brand's personality, as well as the values you convey to customers” and “It's about crafting a personality that amplifies the core elements to your brand's DNA”. In my own words, having a clear and strong brand identity helps you, or lets you, get away with anything. Why? It’s simple, because you are leaving nothing to chance and everything you do is expected. I like to think about brand identity as an umbrella. It could be argued it is the umbrella backing up all of your deeds. And if you do anything surpassing that spectrum, it will be identified as odd. 

When trying to define Adam Sandler, words like chill, fun, relaxed, or spontaneous come to mind. When thinking of his co-star Jennifer Aniston, we tend to associate it with glam, star, or fashion instead. This is not a surprise the same way it does not really surprise us seeing Adam Sandler wearing a hoodie to the premiere. However, it would be shocking to see her in a hoodie instead of wearing a gala dress. This popular, real-life, Hollywood anecdote portrays a perfect example that helps us understand brand identity. 

To conclude, freedom is the main advantage of owning a clear identity. But as I said in my previous blog entries, who you are, what you do, and what you say have to match. This means it takes more than just having a clear identity. It is about acting and speaking in coherence with that identity. And once you do so, everything else will come along. After reading this article, you will realize that the actual news is not that Adam Sandler wore a sweatshirt, but the playful conversation he and Aniston had about it.