Virtualmind Blog

True leaders: the shapers of a great company culture

MarCom Team
Posted by MarCom Team on Feb 21, 2022 2:00:00 PM

Leaders are the great “influencers” of today’s company culture. Depending on their attitude and approach, they can truly enrich their staff or create a deeply negative environment. So, how can you, as a leader, shape the place where you are at?


  • Be a role model:

That is to say, do what you preach. People will be looking at you, even when you do not realize they are doing it. So, let your actions speak for themselves and, if you ever make mistakes -as we all do- be ready to acknowledge them and repair the damages.


  • Focus on mentoring and coaching:

Rather than micromanage, focus on really creating a support system for your team. You should be able to trust them enough to organize their daily tasks, while relying on you for guidance and help for the great picture.


  • Watch around

Take the time to actually see what is going on around you. You can gain a lot of insight by taking a step back and analyzing your staff’s behavior and the way they interact with one another.


  • Be open to feedback -and taking action

Let your team know that they can come to you whenever they feel like they have something to say. Be open to hear different points of view, even if you do not completely agree with them, and, most importantly, show that you are willing to take real measures as a consequence.


  • Empower your staff

Autonomy is not just good: it is crucial for any project to succeed. A great leader must be able to trust their staff enough to let them take their own decisions, while still holding them accountable. 


  • Let them make mistakes

Fear of failing is sometimes worse than failure itself. Let your people know that they are allowed to make mistakes along the way, and use them as a learning tool to improve. When your team knows that mistakes are not “the end of the world” they will feel free to come up with creative and out-of-the-box solutions to daily challenges.


  • Reward a job well done

When you show appreciation after someone has successfully solved a problem or completed a task, you will make your team feel happier and valued. Rewards come in all shapes and sizes: from a mention in a group meeting, to a present or a money incentive. This is a great way of showing you care.


The list could go on and on, but you get the idea: your role in the organization is key. Strong leadership does not mean over-controlling and micromanaging; rather, being the one who helps those under your supervision reach all their potential, while working in an encouraging and friendly environment.  That is, for us, the path to success. 


In the words of one of our leaders: “Mutual trust is essential for a successful daily work. Having a team that trusts you is important, but trusting your team is key! You should allow them to leave their mark in the different tasks, listen to their ideas and suggestions and encourage them to gain more protagonism and autonomy every day.” - Sofía Pérez Guntin, MarCom Responsible.

Topics: Organizational Culture

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